Tricky UX problems at Booking.com

Tricky UX problems at Booking.com

Tricky UX problems at Booking.com

Tricky UX problems at Booking.com

Role: Senior UX Designer
Role: Senior UX Designer
Role: Senior UX Designer
Role: Senior UX Designer
Role: Senior UX Designer

I worked on the Cars team, focussing on the Car Rentals section of Booking.com. Our aim was to use the learnings from years of A/B experimentation on the Rentalcars (now BookingGo) site, whilst embracing the opportunities available as being a part of a wider trip on Booking.com (flights, accommodation, transport, etc). 

I worked on the Cars team, focussing on the Car Rentals section of Booking.com. Our aim was to use the learnings from years of A/B experimentation on the Rentalcars (now BookingGo) site, whilst embracing the opportunities available as being a part of a wider trip on Booking.com (flights, accommodation, transport, etc). 

I worked on the Cars team, focussing on the Car Rentals section of Booking.com. Our aim was to use the learnings from years of A/B experimentation on the Rentalcars (now BookingGo) site, whilst embracing the opportunities available as being a part of a wider trip on Booking.com (flights, accommodation, transport, etc). 

booking-screen-strip

My main project there was for Booking’s Genius loyalty programme. I worked closely with a Content Editor and UX Researcher on a particularly tricky UX problem - how to show Genius discounts alongside BookingGo discounts. We held user-testing sessions with customers in our on-site UX Lab to get qualitative insight, and I used Userzoom to scale up the tests for some qualitative data. To ensure legal compliance, we had regular weekly sessions with a Legal Advisor, and tweaked and tested the design and copy to find a solution that was both user-friendly and legally compliant.

My main project there was for Booking’s Genius loyalty programme. I worked closely with a Content Editor and UX Researcher on a particularly tricky UX problem - how to show Genius discounts alongside BookingGo discounts. We held user-testing sessions with customers in our on-site UX Lab to get qualitative insight, and I used Userzoom to scale up the tests for some qualitative data. To ensure legal compliance, we had regular weekly sessions with a Legal Advisor, and tweaked and tested the design and copy to find a solution that was both user-friendly and legally compliant.

My main project there was for Booking’s Genius loyalty programme. I worked closely with a Content Editor and UX Researcher on a particularly tricky UX problem - how to show Genius discounts alongside BookingGo discounts. We held user-testing sessions with customers in our on-site UX Lab to get qualitative insight, and I used Userzoom to scale up the tests for some qualitative data. To ensure legal compliance, we had regular weekly sessions with a Legal Advisor, and tweaked and tested the design and copy to find a solution that was both user-friendly and legally compliant.

booking-genius-D-01
booking-genius-D-02

This was the first job I’d used Figma as my main design tool, and it’s open nature helped us immensely. I encouraged the team to get involved in the designs, by commenting directly on the working Figma files. These often developed into long threads, helping to spread ownership across the team and flagging potential technical issues early on. It cut down on the time normally spent presenting ideas, getting feedback, making amends etc, and meant I could show my design processes and experimentation. This was useful in generating ideas and discussions around alternative options for future iteration or A/B testing.

This was the first job I’d used Figma as my main design tool, and it’s open nature helped us immensely. I encouraged the team to get involved in the designs, by commenting directly on the working Figma files. These often developed into long threads, helping to spread ownership across the team and flagging potential technical issues early on. It cut down on the time normally spent presenting ideas, getting feedback, making amends etc, and meant I could show my design processes and experimentation. This was useful in generating ideas and discussions around alternative options for future iteration or A/B testing.

Along with other members of the design team, I was asked to help evolve Co-op’s visual design offering. We participated in workshops, put our explorations and ideas up on walls, discussed them with Co-op stakeholders, and established a fresh, coherent design language. 

 

 

 

 

 I consolidated the various design styles and patterns, and created a new set of components to work on the Car Rental section of Booking, working with other product teams to ensure the designs were all in sync. I also helped the (amazing) Design Team in Amsterdam to convert the Design System from Sketch to Figma.

 I consolidated the various design styles and patterns, and created a new set of components to work on the Car Rental section of Booking, working with other product teams to ensure the designs were all in sync. I also helped the (amazing) Design Team in Amsterdam to convert the Design System from Sketch to Figma.

 I consolidated the various design styles and patterns, and created a new set of components to work on the Car Rental section of Booking, working with other product teams to ensure the designs were all in sync. I also helped the (amazing) Design Team in Amsterdam to convert the Design System from Sketch to Figma.

 I consolidated the various design styles and patterns, and created a new set of components to work on the Car Rental section of Booking, working with other product teams to ensure the designs were all in sync. I also helped the (amazing) Design Team in Amsterdam to convert the Design System from Sketch to Figma.