Manchester United

422

Art Direction, UX/UI Design

Website Production, Art Direction, UX/UI Design

Website Production, Art Direction, UX/UI Design

Worked on-site at Old Trafford for 18 months as Senior UX/UI Designer on a digital transformation for Manchester United. Deliverables included a new style-guide, website and app (iOS, Android, mobile and tablet).

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

utd-app-collection-dark

Collections (app) - card designs   

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

I designed so many cards, the Product Team at United called me Tony Cardberry.

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

News cards

News cards (web). One of around 20 different types of card I designed.

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

I worked with the editorial content team on designing a workflow that would get the best out of the amazing stream of photography available to them, whilst not adding too much time to their process.

In the new workflow, the editor uploads one main image when creating an article, to be used to 'sell' the content across the site/app. The image is manually cropped (using custom-built software) into several ratios. We looked into automated face-tracking software but nothing worked well enough.

Further to this, each card can be displayed in either 'poster' or 'info' state, depending on the type of content, the photography available, and the amount of text needed to sell the content. 

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

utd-web-D-home

'News Block' component, used on the homepage.

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

utd-web–spotlights

'Spotlight' designs showing upcoming and current matches.

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

I designed a pattern library - a set of components with which the editorial team could build their own pages, articles, collections, etc. This enabled them to be flexible enough to adapt to the widely differing demands of the footballing year - a major concern for the client. 

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

Article

Article page

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

I ran workshops with different stakeholders across the club (Tickets, Stadium, Editorial, etc) to understand their experiences with the current site/app and discuss their needs. 

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

utd-web–stats

We worked with OPTA to design a set of Stats cards to display throughout the Matchday Experience.

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

I played (and still play) in the staff weekly 5-a-side team at Old Trafford as an attacking midfielder. I play in my Liverpool shorts. I’m a Liverpool supporter.

Feedfirst are a Social Media Marketing startup. They approached me to do some branding for them. I hired a designer to design a logo, and I designed and developed a landing page for them, as well as establishing a visual style for the company.

Recent Projects

Manchester UnitedUX/UI Design

FeedfirstWebsite Design & Development

A Proper AgencyWebsite, Production

ChargeUX / UI Design

Travertine DirectUX/UI Design

422Website Production